SPR-804: Potential Revenue Generation Through the Commercialization of Arizona Rest Areas
Sponsor:

Purpose:
Spanning two prominent colleges of the University of Arizona (i.e., the College of Engineering and the Eller College of Management), our cross-disciplinary team assembles scholars specializing in three fundamental disciplines: (i) human-centric transportation sciences, led by PI Shamshiripour and advised by Co-PI Wu; (ii) business administration, led by Co-PI Smith and advised by Co-PI Fishback; and (iii) architecture and efficient building design and operation, led by Co-PI Jung. This cross-disciplinary assembly enables us to put forward a multi-faceted approach to investigating the revenue generation potentials of commercializing Arizona’s interstate rest areas, while robustly accounting for various considerations, ranging from alternative architectural plans, various businesses attracted, and the profile of travelers attracted to these businesses.
Dr. Shamshiripour's Role:
Principal Investigator
Geographical Scope:
Arizona, U.S.
Start Date:
August 2025
South32 Hermosa Project Phase 1: Asset Inventory, Gap Analysis, and Innovative Pathways
Sponsor:

Purpose:
The overall goal of the project is to provide a data-driven, comprehensive assessment to support the Community Protection and Benefit Agreement (CPBA) for the South32 Hermosa Project. This goal is pursued through three objectives aimed at informing community-centered investment decisions. We used a mixed-methods approach to integrate firsthand and secondhand data, assess current conditions, and provide recommendations for future planning. Specific objectives include:
​Objective 1: Assess current assets, infrastructure, service capacity, and gaps at both the county and community levels.
Objective 2: Identify comparable communities (“comps”) to provide benchmarks and aspirational examples.
Objective 3: Provide recommendations on short-term needs that warrant investment considerations.
Dr. Shamshiripour's Role:
Co-Principal Investigator and the UA's Lead in Transportation Investigations
Geographical Scope:
Santa Cruz County, Arizona, U.S.
Start Date:
January 2025
Enhanced Analytics for Regional Traffic Count Data
Sponsor:
Pima Association of Governments
Purpose:
The Pima Association of Governments (PAG) collects and archives traffic counts to support the federal Highway Performance Monitoring System (HPMS) and PAG’s modeling efforts. The project team supported PAG by (i) reviewing the archived data for the duration of the project and (ii) developing R scripts for generating various multimodal transportation performance measurements and visualizations.
Dr. Shamshiripour's Role:
Principal Investigator
Geographical Scope:
Pima County, Arizona, U.S.
Start Date:
May 2024
Comprehensive Plan Update Transportation Policy Development
Sponsor:

Purpose:
By leveraging state-of-the-art data science techniques, this project establishes new capabilities to archive, prepare, and process various data sources available in the PAG region to generate a plethora of practice-ready, multi-modal performance measures. These measures are tailored to achieve two objectives synergistically: (i) to create a medium for continuous and low-cost monitoring of multimodal performance and (ii) to identify unprecedented insights on improvement priorities. Following a comprehensive exploration of all data sources accessible at the time, the following were selected and used as the main sources in this project: the General Transit Feed Specification (GTFS) feeds for the transit system; the General Bike Feed Specification (GBFS) feeds for shared micromobility, including Tugo bike-share and e-scooters; regional traffic sensor data collected from the MaxView and Miovision sensors, alongside PAG’s turning movement counts for the walking trips. Together, these sources provide comprehensive coverage of the multimodality landscape in the region. The analytical framework developed in this project combines the high- to low-level performance measures to evaluate the regional multimodal services through several lenses. For the transit users, it evaluates various serviceability aspects, including speed and travel time, reliability and regularity, and headways and on-time performance. For the pedestrians, this analytical framework evaluates pedestrian volumes, intersection delays, and pedestrian level of service (PLOS). Lastly, for micromobility service users, the framework evaluates utilization, availability, and geographic service coverage.
Dr. Shamshiripour's Role:
Principal Investigator
Geographical Scope:
Pima County, Arizona, U.S.
Start Date:
May 2024
Leveraging Existing Data Sources to Obtain Performance Measures for a Multi-modal Transportation System
Sponsor:
Pima Association of Governments
Purpose:
By leveraging state-of-the-art data science techniques, this project establishes new capabilities to archive, prepare, and process various data sources available in the PAG region to generate a plethora of practice-ready, multi-modal performance measures. These measures are tailored to achieve two objectives synergistically: (i) to create a medium for continuous and low-cost monitoring of multimodal performance and (ii) to identify unprecedented insights on improvement priorities. Following a comprehensive exploration of all data sources accessible at the time, the following were selected and used as the main sources in this project: the General Transit Feed Specification (GTFS) feeds for the transit system; the General Bike Feed Specification (GBFS) feeds for shared micromobility, including Tugo bike-share and e-scooters; regional traffic sensor data collected from the MaxView and Miovision sensors, alongside PAG’s turning movement counts for the walking trips. Together, these sources provide comprehensive coverage of the multimodality landscape in the region. The analytical framework developed in this project combines the high- to low-level performance measures to evaluate the regional multimodal services through several lenses. For the transit users, it evaluates various serviceability aspects, including speed and travel time, reliability and regularity, and headways and on-time performance. For the pedestrians, this analytical framework evaluates pedestrian volumes, intersection delays, and pedestrian level of service (PLOS). Lastly, for micromobility service users, the framework evaluates utilization, availability, and geographic service coverage.
Dr. Shamshiripour's Role:
Co-Principal Investigator and the UA's Project Lead
Geographical Scope:
Pima County, Arizona, U.S.
Start Date:
December 2023




